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    Normative Model vs. Staff Meeting Force Field Approach

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    Write a memo to Dr. Babcock to compare using a normative model for the questionnaire items versus the staff meeting force field approach.

    Be sure to indicate which of the two processes you recommend the organization use to create the descriptions of the values. The aim of having behavioral endpoints to the questionnaire is twofold: It should provide the best information for improving the organization while meeting the desires of the management group.

    The two processes to consider are as follows:

    -Using researched models and best practices from academic literature and OD practitioner case studies. This means providing specific definitions based on research that addresses each factor. The behavioral endpoints would relate to research findings on these factors.
    ?¦Give 2-3 advantages to this method and 2-3 concerns or potential problems.

    -Consider using the staff meeting and force field analysis approach to identify what to evaluate. While this will not necessarily produce specific "definitions," it will give specific actions that describe the exact behaviors that contribute to achieving the factor. The best actions would form the positive side of the scale. The hindering items would be used to choose the descriptions for the low performance endpoints on the questions.
    ?¦Give 2-3 advantages to this method and 2-3 concerns or potential problems.
    Be sure your comments take into account issues such as the following:

    -generating valid data
    -the impact on readiness to change
    -adding to the capacity and learning of the organization
    -implementation concerns (resources and time needed).

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    Solution Preview

    Provided is a basic memo with information based on the two types of methods. You will need to personalize it with the information from your books and lectures. Make sure you cover the resources and the generating of valid data for both.

    February 21, 20xx
    To: Dr. Babcock
    Re: Normative vs. Force Field methods

    After meeting with your group, I can see the enthusiasm is high for this project. I do feel they want to rush through the process and that may not be the best way to approach the changes needed. In the spirit of that, I am sending you this memo to explain the differences and the positives ...

    Solution Summary

    The solution writes a memo using a normative model vs. staff meeting force field approach.