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    Michael Dell (Dell ComputerTM)

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    Details: Your group has been assigned to write an article for an upcoming issue of the college business magazine. The cover will show pictures of the following successful CEOs. The working title of the article is "What Do These People Have in Common...If Anything"?

    Choose one CEOs. I choose Michael Dell (Dell ComputerTM). Identify the corporate strategies that were formulated by these CEOs that led to the success of their respective companies. Indicate any obstacles they had to overcome. Indicate any special skills or personality traits they possess that contributed to the success of the corporation.

    Review the postings of your group members. As a group discuss the similarities between the CEOs. Come to group consensus on a generic model for CEOs that contain suggestions that are not industry-specific, but suggestions that any CEO can benefit from to be successful.

    Students must actively participate in both the group and individual portion in order to receive credit for both portions. Use the small group discussion board and chat to communicate with each other. Note that both the individual and group portions should be in APA format.

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    Solution Preview

    Please see response attached, which is also presented below. I hope this helps and take care.

    RESPONSE:

    Let's take a closer look at information to consider for your final write up.

    1. Details: Your group has been assigned to write an article for an upcoming issue of the college business magazine. The cover will show pictures of the following successful CEOs. The working title of the article is "What Do These People Have in Common...If Anything"? BUT I NEED ONLY ABOUT DELL. Choose one of the following CEOs. Identify the corporate strategies that were formulated by these CEOs that led to the success of their respective companies. Indicate any obstacles they had to overcome. Indicate any special skills or personality traits they possess that contributed to the success of the corporation.

    You have chosen an interesting CEO of focus on, mainly Michael Dell (Dell ComputerTM)

    a. Corporate Strategies

    Michael Dell formulated the corporate strategies that lead to success. Dell is focused on quality, customer service and marketing in his corporate strategies. (2)

    1. Quality

    Dell was interested in providing quality products as well as quality customer services.

    2. Customer Services - Deep Customer Relationships

    When the Dell 2.0 strategy was launched, item #1 on the list was "Deep Customer Relationships" -- which is a relatively easy concept to grasp from an enterprise customer's perspective, but it's more abstract if you are an individual consumer. Regardless, the desire to actively engage each and every Dell customer in a meaningful way is still a very worthy goal, (2) and was part of the early corporate strategy for Dell.

    3. Marketing and distribution strategy: Direct-to-customer sales strategy

    Another corporate strategy is the heavy emphasis on direct-to-customer sales that has buoyed the company in the past and landed success for Dell. (3)

    However, it has perhaps also been a costly strategic choice for the company, and the jury is still out on whether it will ultimately pay out, analysts in this story say. For example, the heavy emphasis on direct-to-customer sales that has buoyed the company in the past also has left it ...

    Solution Summary

    In reference to Michael Dell, this solution identifies the corporate strategies that were formulated that led to the success of his company. Obstacles are also examined, as well as any special skills or personality traits that contributed to the success of the corporation.

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