Share
Explore BrainMass

How Business Is Using The Arts

The business landscape is becoming increasingly complex. Corporations are finding that they need new approaches to a wide variety of business issues. Innovative companies are begining to look the the visual and performing Arts to deal with these isues.

Impress your instructors with a new way of looking at decision making and management methods. Learn what companies are using the arts.

Solution Preview

How Business Is Using the Arts

Ed Konczal

What? You must be joking; business funds the Arts and uses the Arts for entertainment.

True, but now companies are using the Arts (visual, literature, performing) in a variety of business applications. The reason is not hard to grasp. Business leaders are facing a bewildering, complex, and, at times, chaotic environment. The tools that worked in a Newtonian, mechanistic business world are too rigid and less effective.

This new business environment demands a new set of worker skills. Top on the lists of many workforce skill need surveys are creativity, innovation and risk taking. You don't typically find courses on these subjects in business schools, but you do in Arts schools.

"Art-making has an alchemical effect on the imagination. It awakens the senses and sharpens insights, teaching us to think in symbols, metaphors, and to de-code complexity, so we can perceive the world in new ways. Art provides an opportunity for kaleidoscopic thinking. Each time we shift the lens of our perceptions, we gain new perspectives - and new opportunities for innovation."
Linda Naiman, CreativityAt Work

This business-Arts collaboration is well "below the radar" but some blips are starting to show.

"Step into a business meeting today and you might see something surprising. World-class jazz ensembles, Poets. even improvisational actors from the comedy group, Second City. What's going on? Actually, it's all part of groundbreaking business learning. And almost every day a growing number of Fortune 500 companies and smaller firms across the country are using these Art forms -- and others -- to learn new ways of developing workplace skills that are imperative in our changing, global economy." Philadelphia Business Journal, Friday, June 1, ...

$2.19