Explore BrainMass

Explore BrainMass

    Go Green

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    I have to determine a business problem I wish to investigate. I would like to investigate how Nike could figure out how to make some of the footwear in America as part of a 'GO GREEN' campaign. Is this something that could work for the company? Examples would be - can they make the shoe that is entirely made out of recycled goods all the way down to the box the shoe comes in. How the shoes will be delivered - could Nike have their own fleet of delivery trucks that are strictly Bio-diesel? Also, the building that all the shoes are being made in is 100% self-sufficient? Everything that is used is recycled or can be recycled.

    5. Survey Paper
    Using the business problem selected in the Week 2 Individual Assignment, develop a problem statement which can be addressed with survey research. Prepare a 10-13-question survey to collect primary data regarding your selected problem statement. Please note that you will not administer this survey as part of this assignment.
    Your survey questions should include a mixture of categorical (nominal and ordinal) and quantitative (interval and ratio) variables.

    Next, prepare an analysis of your survey. In your analysis, include the following:
    a. Explain how the proposed survey addresses your problem statement
    b. Determine if your survey questions are appropriate to research your business problem. Explain
    c. Identify the level of measurement being used for each of your survey questions
    d. Explain what ethical implications must be considered when developing survey questions

    © BrainMass Inc. brainmass.com June 3, 2020, 10:14 pm ad1c9bdddf

    Solution Preview

    These tools will further assist you in your research of this problem statement.

    The attached is not in any format, as you did not request that in your post. The information is there to assist.


    Nike has many options to save the world and to "Go Green." The world's tire used tire population is sitting in landfills and junk yards all over the world. Nike can use these old rubber tires as the soles of their sneakers. The earth will be happy and the company can promote their "Go Green" sneaker products as "Nike, We Keep You Moving." The "moving" is a pun as tires keep cars moving.

    The company will no longer use boxes for their sneakers. The company will package its shoes in bio-degradable bags, similar to a Ziploc bag. The bags will be green and will help promote the "Go Green" line. The bags can be recycled and there will be no waste. Bring the bag back to the store of purchase and get a $5.00 savings coupon to be used off of your next purchase.

    The company will partner with a trucking company that only either uses natural gas or bio diesel. Nike is such an international company, that it would be cost effective for any trucking company to accommodate Nike, as the trucking company will be part of the promotion. "Nike, We Keep You Moving in a Green Way."

    For ...

    Solution Summary

    The solution is a business research project that is a Go Green Campaign for Nike