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The Future of Internet Publishing

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For this Discussion Question you will need to conduct some research on the topic "What is the future of Internet Publishing?" Read the case, "New York Times: Seeking Salvation within a Declining Industry" on page 619-629. As you are reading this case think about these questions:
1.What are the pros and cons of Internet publishing?
2.What is the impact of electronic publishing on the environment?
3.Should newspaper and book publishers completely convert to electronic publishing over paper?
4.The Wall Street Journal and others publish in both paper and electronic formats. Is this a success?
5.Would you prefer this textbook and others in an electronic format?
6.How would you prefer to read the book?
7.What business model should publishers use to make money publishing on the Internet?

Answer the following question:

How can technology be used as a business strategy? Does technology really mean computers? Is there a larger definition associated with technology?

75 to 150 words and 2 references

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Solution Summary

This solution examines how technology can be used as a business strategy. Additionally, the solution assesses the meaning of technology in relation to computers, and provides a broader definition of technology.

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Technology can be used as a business strategy through positioning an organization to adopt emerging trends early in order to gain a competitive advantage (HBR, 2013). This is achieved by setting and communicating an organization's strategic priorities, and through effective use of linkage within and ...

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