Newspapers and book publishers should convert to electronic publishing over paper publishing as their primary product.© BrainMass Inc. brainmass.com June 3, 2020, 5:56 pm ad1c9bdddf
Newspapers and book publishers should convert to electronic publishing over paper publishing as their primary product.
Long stuck in a slow decline, U.S. newspapers face the prospect of an accelerated drop in circulation. The slide is fueling an urgent industry discussion about whether the trend can be halted in a digital age and is forcing newspaper executives to rethink their traditional strategies.
Rather than simply trying to halt the decline, which can be done readily through discounts and promotions, they're being forced to try to "manage" their circulation in new ways. Some publishers are deliberately cutting circulation in the hope of selling advertisers on the quality of their subscribers. Others are expanding into new markets to make up for losses in their core markets. Some are switching to a tabloid format or giving away papers to try to attract younger readers. Others are pouring money into television and radio advertising and expensive face-to-face sales pitches to potential subscribers.
The losses come at a time when Americans have many news outlets that didn't exist 20 years ago, including cable-television news channels and Internet sites, as well as email and cell phone ...
In a 751 word solution, the responses adequately addresses the subject of paper publishing to electronic publishing.