Impact of a Current Business Trend

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I need help in identifying a current business trend and predicting its impact in 10 years. How would the results of this trend impact building a multi-national media firm, specifically a publishing house?

Current Business trend: Rapid Adaptation of Ecommerce technologies
Over the past few years, developments in Internet and on-line technology have increased with the deployment of broadband and wireless communication networks and the affordability of desktop and laptop computers. As a result, businesses and individuals around the world have harnessed these new technologies to create business-to-consumer business-to-business, consumer to consumer and the other e-commerce market places. In doing so, there has been a fundamental paradigm shift not only in how business and commerce is conducted but also in our lifestyle. The future of the organization relies on its ability to adapt to technological advancements for improving the customer delight. Earlier the marketer used to depend on text and graphics to convey the company's value proposition, but now it can leverage the power of broadband and streaming video to stand out, get through and stay on top. They can use the power of ecommerce to spread internationally easily and in a cost effective manner.
http://www.streamahead.com/applications.html

Its impact in next ten years
? Will improve the communication of management's vision and objectives
? Will help in personalized and customized communication
? Magnify the choice as it can be on demand or real time
? Instant communication with the users
? It can create a unique identity of the organization
? No geography and time restrictions, thus one can easily expand the international operations
? It helps in introducing new products or brand launches internationally
? It helps in measuring the customer satisfaction levels from all the parts of the world
? Thus it helps in employee empowerment, improves the efficiency and profitability of the firm.
? It can help in user reviews and greater feedback from the public globally
? It can help in personalization by providing customized features to its users as it helps to make content more portable than ever and easier to remix, mash together or reuse in a different context.
? It helps in ...