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Forward Integration and Strategic Management

Question: What is forward integration as it relates to strategic management? What are the advantages and disadvantages of it? When would it be a good strategy to use?

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Forward integration in relation to strategic management would involve the expansion of an organization's services or the products that they offer, to cover a larger area of the goods and/or services that are in demand by the present and potential customer base. This can be utilized in strategic management due to the fact that ...