What is the value to the customer and the company in designing efficient and effective product distribution systems? How does it apply to an organization?
DISTRIBUTION SYSTEMS: IMPLICATIONS TO CONSUMERS AND THE ORGANIZATION
The company's products and services are important to the company. These are basically the reasons behind its existence. Through quality products that meet the expectations of buyers more than what competitors can offer, the company will have the chance to capture sales, market share, and to realize profits. However, good products are not good as they are. They must reach the end users in the most effective and efficient manner. This is the role of the company's distribution systems. They facilitate the transfer of the goods from the producers to the end users, particularly to the target buyers.
Distribution systems, or channels of distribution, are basically a part of the company's marketing strategies. Equivalent to place (another marketing term for channels of ...
The distribution systems value of customers is examined.