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Changing Social Forces Related to Eating Habits and Cars

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Review the attached on the changing social forces related to eating habits and automobiles. What steps can a firm take to make sense of complex and sometimes conflicting trends in social forces such as these?

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The solution discusses changing social forces related to eating habits and cars.

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Consumer preferences and trends in purchasing often send mixed messages to producers. For
example, food shoppers want exotic and rich desserts but also want foods that are low in calories, high
in fiber, and healthier. Trends in new fad diets like Atkins and South Beach come and go quickly. It can
be difficult for food producers to keep up with such trends. The best way to meet demand and maintain
profit levels is to keep up with trends and preferences. However, simply keeping up with trends and
preferences is not enough. It requires careful segmentation of different market segments by
demographics such as age, economic status, gender, and lifestyle. Proper segmentation is necessary
for producers with a ...

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Beatrice Martino, MEd
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  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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