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    Reengineering

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    I need help with this discussion question:

    Is reengineering just another management fad or does it offer something of lasting value? Describe specific situations in which you would or would not recommend reengineering as a potential strategy. Be sure to support your answer.

    Please include citations and references. I would appreciate to have a customized work.

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    https://brainmass.com/business/business-management/59410

    Solution Preview

    Let us start with definition of reengineering:

    "Reengineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service, and speed."-Hammer and Champy, 1993

    In my opinion, reengineering is definately not a management fad if applied in right direction at the right time in an organization. In today's dynamic business environment, where the technology, business processess and fundamentals are radically changing and new practices are redefined on a continuous basis, reengineering has become an essense for the survival of any business. Reengineering protects a business from becoming obsolete in today's fast changing world, where one could be wipe out of business in no time.

    Some of the ...

    Solution Summary

    Reengineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service, and speed.

    $2.19

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