Selling to Business or Customers or Both
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Scenario: During lunch, the conversation turns to customers and the new role of the salesperson to add new business to the company.
Problem: Would you prefer to sell to businesses or consumers or both and why?
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Solution Summary
The discussion talks about preferences of selling to businesses or consumers.
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This decision rests on the product that I would be selling and the resources I would have at hand. Take for example a small scale Spirulina (a herbal dietary supplement) producer who is growing and selling Spirulina through her simple website. If the producer has a small production capacity, for example fewer land area to establish ponds where the herb would grow, limited sunlight resource due to the geographical ...
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