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    Selling to Business or Customers or Both

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    Scenario: During lunch, the conversation turns to customers and the new role of the salesperson to add new business to the company.

    Problem: Would you prefer to sell to businesses or consumers or both and why?

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    Solution Preview

    This decision rests on the product that I would be selling and the resources I would have at hand. Take for example a small scale Spirulina (a herbal dietary supplement) producer who is growing and selling Spirulina through her simple website. If the producer has a small production capacity, for example fewer land area to establish ponds where the herb would grow, limited sunlight resource due to the geographical ...

    Solution Summary

    The discussion talks about preferences of selling to businesses or consumers.