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Google's intellectual capital

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Task: Analyze the significance of the value of Google's intellectual capital to the overall success of the organization

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https://brainmass.com/business/business-law/google-s-intellectual-capital-310748

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Google's intellectual capital in the form of proprietary technology related to its products and services like adwords/adsense, search engine, etc. is of immense value to Google and is a critical success factor for the organization's leadership and success in the technology and internet industry.

Google's proprietary search engine technology has propelled Google to the undisputed leadership position in the internet search engine space. It's technology has been unparalleled in the industry and has allowed Google to capture the search engine industry by storm with unique capabilities, ...

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Analyze the significance of the value of Google's intellectual capital to the overall success of the organization

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See Also This Related BrainMass Solution

Google's Intellectual Capital

Compare and contrast two types of intellectual capital involved in the case and how the intellectual capital relates to the organization's innovation.

(Please address two business collaborations and licensing agreements.)

“Google Inc.”
by Benjamin Edelman, Thomas R. Eisenmann
http://hbr.org/product/google-inc/an/910036-PDF-ENG

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