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Suppose the jury had the option of putting Lee Iacocca, Robert Alexander, and Harold MacDonald in prison for their decision regarding the pinto design. What are the pros and cons of meting out criminal sentences as compared to issuing punitive damage awards?

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In this case, a criminal sanction would act as a deterrant for society to manufacture faulty equipment. People as a whole find the loss of freedom and liberty a bigger detriment than the loss of money and therefore if personal criminal liability was in place for actions such as these, we may see less faulty manufacturing taking place. However, ...

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