Explore BrainMass

Explore BrainMass

    Manipulating Pricing To Increase Sales: Is the use of discounts ethical? Do they work?

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    Some retailers, instead of just pricing something at $100 and charging that price, will set a retail price of $200 and then offer a 50% discount. This might make consumers think they are getting a bargain, even though the final price is $100 either way. Do you think this works? Do you think this is ethical? Explain.

    © BrainMass Inc. brainmass.com June 4, 2020, 1:32 am ad1c9bdddf
    https://brainmass.com/business/business-ethics/manipulating-pricing-increase-sales-discounts-ethical-405627

    Solution Preview

    The idea of marking something down, rather than just stating the lowest price possible, is a psychological tool used to manipulate the customer into wanting to purchase the product soon in order to secure the lower price. It serves as a call to action to incentivize and encourage the consumer to purchase product. It is a method ...

    Solution Summary

    This solution discusses the tactic some retailers use: setting a retail price of $200 and then offer a 50% discount, instead of just selling it for $100. It addresses if this tactic works, and if it is ethical. It includes examples. This solution is 220 words.

    $2.19

    ADVERTISEMENT