What is your evaluation of the way Levendary Café entered the China market?
My evaluation of the way Lavendary Café entered the China market is that Lavendary was ill prepared to enter the Chinese market. Even though from the perspective of Lavendary, China was an attractive market. China had a large urban population, an affluent middle class, and a trend of eating out. China has a population of 1.4 billion people and an annual GDP growth of 14.5% average over the past decade. For the expansion into China Louis Chen was selected who was given full responsibility for expansion of Lavendary into China. He was given the responsibility of expansion but was not ...
This solution explains how Levendary Cafe marketed itself in China market. The sources used are also included in the solution.