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Konicron Electronics Sales and Distribution Strategies

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Prepare a memo below addressing each of the following.

? Propose sales force and distribution strategies for the new range of phones in China and in Europe.
? Propose a research and development strategy and product design strategy for the mobile phone range.
? Use the Internet or library resources to conduct supplementary research on the cell phone market in Europe and in China.

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The response address the queries posted in 786 words with references.

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The response address the queries posted in 786 words with references.
//Before writing about the 'Distribution Strategy', it is essential to know about the main theme of the memo. One should know about the main aspects of 'Sales Force Strategy', which further will assist in analyzing the distribution strategy in an effective manner.//

Memorandum

Date: September 24, 2xxx

To: Konicron

Subject: Strategies for Sales Force, Distribution & Development, etc.

This memo will help Konicron to develop sales force & distribution strategy, research & development strategy, product design strategy and supplementary research for its mobile phones.

For new range of phones in China and Europe, the company will follow a very effective sales force strategy. Under this strategy, the company will manage its sales force to improve the profitability of the company. The sales force strategy will help the company to call on the right customers, at the right time and in the right way. Under this strategy, the Konicron will adopt some specific measures. The company will search for prospects in China and Europe market (Sandhusen, 2000).

After that the company will allocate their time among prospects. Then the full information about the cell phones will be communicated to the prospects. After that, ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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