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Global Social Enterprise

See attached minicase and help answer the following question:

1) Are countries like China and India better positioned to design and develop future technologies and products that meet current and future needs of people at the bottom of the pyramid?

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1) Are countries like China and India better positioned to design and develop future technologies and products that meet current and future needs of people at the bottom of the pyramid?

There is an unrealized opportunity at the people at the bottom of the pyramid. These are the people who have the lowest income and most of them are situated in Asian countries. However, experience show that multinational corporations have catered to the needs of the average and above average people who can afford the products that these multinationals are offering.

Many multinationals are not investing for the people at the bottom of the pyramid because of the presumptions that the poor cannot afford and they don't find their products practical to use; only the developed markets appreciate these new items and are willing to pay for new innovations; and they don't see the aspiring poor forcing them to innovate to sustain ...

Solution Summary

565 words; 1 reference; India's ability to serve the needs of people at the bottom of the pyramid

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