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    Understanding the Market

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    Why is understanding the market, when an organization has a massage it wishes to convey to a target audience, a crucial aspect of the communication process?

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    https://brainmass.com/business/business-communication/understanding-market-387859

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    Simply put, if they market is not understood, the message can be misconstrued and could actually prevent the gain of new customers and loss of loyal customers. A message must be worded so there is no ambiguity in the meaning or reason for the message.

    A bank is raising the rates on its fees. The community is small with limited resources for jobs. To put out a message such as: 'As of April 15, we will be raising our fees on all our services.' Might not go ...

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    The solution discusses why is understanding the market, when an organization has a massage it wishes to convey to a target audience, a crucial aspect of the communication process.

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