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Chinese executive and cultural communication barriers

On a recent trip to India, Mr. Yang, a prominent Chinese executive, dined with his client Himanshu Jain. Mr. Yang commented that the food was spicy, which Mr. Jain interpreted as an opportunity to discuss Indian cuisine. After lengthy explanations, Mr. Yang commented again that the food was spicy. What happened? What barrier is likely getting in the way of clear communication and how could this barrier have been overcome.

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Two barriers to communication were likely getting in the way in this conversation. Mr. Yang commented to his associate that the food was spicy, and the associate replied by giving him a little history about the cuisine, indicating reasons why his food was prepared spicy. We clearly have a direct exchange of information in this communication regarding the problem; however, Mr. Yang then again ...

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