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Xerox Corporation Response

With the advent of scanners and the universality of the portable document format (PDF), the market for optical copiers is shrinking rapidly. Can a company such as Xerox Corporation survive?

Respond to the following:
•Identify multiple business pressures on Xerox.
•Describe some of the company's response strategies.
•Identify the role of IT as a contributor to the business technology pressures (for example, obsolescence).
•Identify the role of IT as a facilitator of Xerox's critical response activities.
•Support your positions with reasons and examples based on your research

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Multiple business pressures on Xerox:
Multiple business pressures on Xerox included intense products and price competition from foreign companies. The competition was so intense that growth of revenues and earnings became difficult. For example, Docutech networkable copiers by Xerox dominated the market for superhigh-speed machines. However, Heidelberger Druckmaschinen, Canon, Ricoh, and IBM made deep inroads into the market with open architecture machines that easily accepted electronic files from different software programs. When there were fewer sales there was loss of lucrative service contracts and supply sales such as toner and ink cartridges. Other business pressures were the investment climate. Those firms that could not achieve the earnings estimates of investment analysts faced steep declines in share prices.

Company's response strategies:
Xerox's response strategies were weak. Customers began complaining of neglect. Xerox negotiated prices only after a contract was lost. The weak response of Xerox led to loss of confidence in Xerox by its customers. Xerox responded to ...

Solution Summary

The answer to this problem explains the problems faced by Xerox Corporation and its response. The references related to the answer are also included.