Weak brand deficiencies
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Choose a brand that you think is weak in the minds of customers. What are the elements of brand equity that are deficient for this product? Discuss.
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This solution provides a discussion of a weak brand and the deficiencies in that brand.
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In my opinion, Snapple is a weak brand. The brand is viable and sells, but Snapple is not as strong as brands such as Lipton or Arizona. The brand first was oversold through advertising and became a joke among investors and consumers. While the tea was good, the multiple of flavors was overwhelming and many were just did not taste good. After ...
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