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    Weak brand deficiencies

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    Choose a brand that you think is weak in the minds of customers. What are the elements of brand equity that are deficient for this product? Discuss.

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    In my opinion, Snapple is a weak brand. The brand is viable and sells, but Snapple is not as strong as brands such as Lipton or Arizona. The brand first was oversold through advertising and became a joke among investors and consumers. While the tea was good, the multiple of flavors was overwhelming and many were just did not taste good. After ...

    Solution Summary

    This solution provides a discussion of a weak brand and the deficiencies in that brand.