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Products: less than perfect and slow starters

1) If you were a Microsoft or auto manufacturer, justify why you would put less than perfect products in the market place. What is the strategy? Is this by design? Are you concerned about the long-term brand impact it will have?

2) GPS is one example of a product with a slow start, but the potential for a huge future. So, how long should you, as a marketer, give your product to be a success? How do you define the appropriate velocity for a new product? How will you set appropriate expectations among the leadership in your organization?

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1. Creating and marketing to sell a less than perfect product can do two things for companies. One it can fill a niche and two it can create loyalty factor for better, more expensive products. Defective products or products with safety issues are not included in this idea. It can be design to present a less expensive product with fewer capabilities. Companies do it all the time. The straight laundry detergent as opposed to ones with additives. Cars that have fewer features and are less expensive. Microsoft Works as opposed to Office Suite is a very good example. With the less expensive products ...

Solution Summary

A discussion why companies such as Microsoft put less than perfect products on the market and how slow starters may need patience to find markets.

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