When a new disruptive technology bursts onto the marketplace, it causes shockwaves throughout the business world. Companies have to decide whether to jump on the bandwagon with their own version of the technology, improve their current products, or hope that the phenomenon is short-lived.
Give an example of a company or an industry that is currently failing to adapt to disruptive technology innovations. Be specific.
Why is it unable to compete?
What can/should it do to address these new innovations?© BrainMass Inc. brainmass.com October 16, 2018, 5:48 pm ad1c9bdddf
The company selected for this assignment is Nokia. It would be perfect example of company that is currently failing to adapt to disruptive technology innovations.
Nokia was once the pioneer in the mobile phone market. Following are the reasons which attributed to its downfall:
Nokia failed to anticipate the future. It could not come up with the right products to fight ...
Provides an example of a company or an industry that is currently failing to adapt to disruptive technology innovations.
Disruptive vs. Sustaining Technologies
Is the concept of disruptive versus sustaining technologies valid?
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