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    Benchmarking Analysis and Competitive Advantage

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    How could benchmarking be effectively used to achieve competitive advantage? Provide an example.

    © BrainMass Inc. brainmass.com October 10, 2019, 6:03 am ad1c9bdddf
    https://brainmass.com/business/benchmarking/benchmarking-analysis-competitive-advantage-526841

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    Companies use benchmarking to determine how the competition is achieving results in comparison to the company. Management then prepares a comprehensive benchmark analysis to determine where the competition has gained an advantage. This is oftentimes in the form of an abbreviated SWOT analysis. Three of the most common metrics used in a benchmark comparison are costs/expenses, quality of resources, and innovative ...

    Solution Summary

    This solution explains how benchmarking can be effectively used to achieve a competitive advantage. Includes 2 references.

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