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Recommend a performance measure: Balanced scorecard or economic value added.

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Consider the following scenario:

The organization that you work for has been thinking about implementing one of the following performance measures:

Balanced Scorecard
Economic Value Added

It has asked you to prepare a summary and make a recommendation as to what performance measure should be used. Use the library, the Internet, and other resources, to research these topics and provide support for your recommendation.

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Solution Summary

This solution discusses the balanced scorecard in 300 words.

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An increasing number of companies are adding a stakeholder scorecard in their evaluation of performance. It has been coined the balanced scorecard by Professor Robert Kaplan. The essential argument is that a company must not only please its stockholder but also its stakeholders - its employees, suppliers, distributors, dealers, and the community. That is why I feel it is more import than the just presenting economic value. In fact, the interest of the company's stockholders and ...

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