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    Balanced scorecard for Starbucks

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    Develop two strategic objectives for each of the four quadrants of the Balanced Scorecard:

    1. Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
    â?¢ Market share
    â?¢ Revenues and costs
    â?¢ Profitability
    â?¢ Competitive position

    2. Customer Value Perspective, includes strategic objectives in areas such as:
    Customer retention or turnover
    Customer satisfaction
    Customer value

    3. Process or Internal Operations Perspective, includes strategic objectives in areas such as:
    â?¢ Measure of process performance
    â?¢ Productivity or productivity improvement
    Operations metrics

    4. Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:
    â?¢ Employee satisfaction
    â?¢ Employee turnover or retention
    â?¢ Level of organization capability
    â?¢ Nature of organization culture or climate
    â?¢ Technological innovation

    For each strategic objective, develop a metric and target using a Balanced Scorecard format. (For example a strategic objective in the shareholder or Financial Perspective is "Increase in Market Share". A metric to actually measure this strategic objective of market share increase is "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase in Market share" could be to "Increase market share by 2% for each of the next three years" or an increase of 2% per year for 3 years.)

    Explain how you derived your objectives.

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    Solution Preview

    Your tutorial is 1,058 words and four references, including a balanced scorecard in a table in word (and also in Excel for easy updating and a template for other work). The response gives you 9 strategic objectives, two in ...

    Solution Summary

    Your tutorial is 1,058 words and four references, including a balanced scorecard in a table in word (and also in Excel for easy updating and a template for other work). The response gives you 9 strategic objectives, two in financial, customer and learning and growth and three in internal business process. For each objective, you have a measure, a target and an initiative. The logic behind these is explained in clear everyday language suitable for a non-technical reader.

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