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Balanced scorecard for Starbucks

Develop two strategic objectives for each of the four quadrants of the Balanced Scorecard:

1. Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
â?¢ Market share
â?¢ Revenues and costs
â?¢ Profitability
â?¢ Competitive position

2. Customer Value Perspective, includes strategic objectives in areas such as:
Customer retention or turnover
Customer satisfaction
Customer value

3. Process or Internal Operations Perspective, includes strategic objectives in areas such as:
â?¢ Measure of process performance
â?¢ Productivity or productivity improvement
Operations metrics

4. Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:
â?¢ Employee satisfaction
â?¢ Employee turnover or retention
â?¢ Level of organization capability
â?¢ Nature of organization culture or climate
â?¢ Technological innovation

For each strategic objective, develop a metric and target using a Balanced Scorecard format. (For example a strategic objective in the shareholder or Financial Perspective is "Increase in Market Share". A metric to actually measure this strategic objective of market share increase is "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase in Market share" could be to "Increase market share by 2% for each of the next three years" or an increase of 2% per year for 3 years.)

Explain how you derived your objectives.

Solution Preview

Your tutorial is 1,058 words and four references, including a balanced scorecard in a table in word (and also in Excel for easy updating and a template for other work). The response gives you 9 strategic objectives, two in ...

Solution Summary

Your tutorial is 1,058 words and four references, including a balanced scorecard in a table in word (and also in Excel for easy updating and a template for other work). The response gives you 9 strategic objectives, two in financial, customer and learning and growth and three in internal business process. For each objective, you have a measure, a target and an initiative. The logic behind these is explained in clear everyday language suitable for a non-technical reader.

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