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Selling to a Business vs. Consumer

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According to our course materials and other sources, how is selling to a business different from selling to a consumer? What is the difference in personnel involved and the selling process? How might the sale of consumer products also be considered business to business selling?

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Solution Summary

Business to business selling is basically what makes commerce work around the world. When businesses sells to each other the process relates to one entity (wholesaler) selling raw materials and the other entity that manufactures the materials for sell later on to consumers.

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Business to business selling is basically what makes commerce work around the world. When businesses sells to each other the process relates to one entity (wholesaler) selling raw materials and the other entity that manufactures the materials for sell later on to consumers. Think of the terms, such as, a fisherman of shrimp selling to a seafood restaurant that in turns uses the shrimp product to create their signature dish to sell to customers. Thus, the difference between business to business selling ...

Solution provided by:
Nichel Anderson, MBA, PhD (IP)
Education
  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
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