New Global Market
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Identify one new global market that Procter & Gamble should consider when looking to expand the distribution of Charmin tissue should consider. Include cultural challenges it faces during this expansion and whether or not it you believe it would be successful.
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Solution Summary
This solution discusses the cultural challenges that Procter & Gamble faces as they look to expand the distribution of Charmin tissue into a new market- in this case, Africa. It also discusses whether or not the expansion will be successful, based on these factors.
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The definition of a new global market, according to BusinessDictionary.com (2013), is "the process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community" (para 1). This essentially means that a company tries to create a recognizable brand within international markets throughout the world. For Procter & Gamble, this new market could be Africa. Right now, P&G is in South Africa, but not in the rest of Africa. There are new business ...
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