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    Measures can Amber Lutz take to improve her business

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    Amber Lutz started a retail clothing business two years ago. Lutz's first year was very successful, but sales dropped 50 percent in the second year. A friend who is a business consultant analyzed Lutz's business and came up with two basic reasons for the decline in sales:

    (1) Lutz has been placing orders late in each season, and
    (2) shipments of clothing have been arriving late and in poor condition.

    What measures can Lutz take to improve her business and persuade customers to return?

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    Given the causes of the 50 percent dropped in sales of Amber Lutz' retail clothing business, I recommend the ...

    Solution Summary

    The expert measures whether Amber Lutz to take to improve her business.