Using the GDS or OTA's costs the hotels companies money to use the service. How have hotel companies tried to reduce these costs?
How are hotel companies using the best rate guarantee to compete with the OTA's?© BrainMass Inc. brainmass.com June 4, 2020, 1:37 am ad1c9bdddf
1) Using the GDS or OTA's costs the hotels companies money to use the service. How have hotel companies tried to reduce these costs?
The hotel companies have taken several steps to reduce these costs. They have set up best rate guarantees. In addition, all the major hotel brand have negotiated corporate agreements so that they have the benefit of collective bargaining with the GDS or OTSs. This does ...
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