# Develop null and alternative hypotheses

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A bank has two incentive plans:

a)cash back when the consumer makes an online purchase;

b) cash back when the consumer makes a purchase at a clothing store.

The bank doesn't know whether consumers would shop online more than at clothing stores.

Develop null and alternative hypotheses to help the bank determine which option would provide the best incentive to consumers.

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##### Solution Summary

In this soltuion, we develop null and alternative hypotheses to test a hypothesis and decide which of two alternatives is better.

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