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Corporate Culture

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1. What is corporate culture?
2. Why is it important for companies to assess its impact on their current functioning?

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https://brainmass.com/psychology/cross-cultural-psychology/corporate-culture-207763

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Hi,

Excellent question! Let's take a closer look! I also attached three excellent articles to expand on their response, some of which this response is drawn.

RESPONSE:

1. What is corporate culture and why is it important for companies to assess its impact on their current functioning?

Corporate culture is the personality of the organization. All companies have a unique mission and values system. "These encourage certain types of behavior, such as independence, initiative or team spirit," explains Louise Rondeau, a human resources consultant and course conductor in management at Université Laval (http://career.jobboom.com/survival-guide/starting-new-job/2007/10/17/4583496-je.html). It how people think and act, as well as the attitudes and values they hold. It is also the visible aspects, like dress codes, rules and regulations and the likes.

In other words, corporate culture can be looked at as a system: "Inputs include feedback from, e.g., society, professions, laws, stories, heroes, values on competition or service, etc. The process is based on our assumptions, values and norms, e.g., our values on money, time, facilities, space and people. Outputs or effects of our culture are, e.g., organizational behaviors, technologies, strategies, image, products, services, appearance, etc" ...

Solution Summary

By example and discussion, this solution overviews corporate culture, as well as why it is important for companies to assess its impact on their current functioning. Supplemented with three infromative articles on corporate and organization culture.

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See Also This Related BrainMass Solution

Corporate Culture

Describe how corporate culture plays a role in the organization's approach to customer relations and social responsibility.

Include:

a. What is corporate culture, and why is it important for companies to assess its impact on their current functioning?
b. Why is it important for the organization changing to a new paradigm of organizational structure to understand the underlying dynamics of corporate culture?
c.Is it important to understand your corporate culture in order to work with other organizations across the globe? (1050-1400 words)

Any help will be much appreciated. Include references please.

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