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Addiction to Gambling with Slot Machines

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Why don't losses stop people from using slot machines? Can you give one theory on why this is so? One reference if you can please.

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Solution Summary

A discussion regarding B.F. Skinner's theory and how it applies to gambling. [145 words, 1 reference].

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In my experience, individuals don't always stop a behavior, even if it isn't instantly rewarded, due to the perceived promise that it has the possibility of being awarded at some point. Using B.F. Skinner's Operational Conditioning theory, he proposed the concept that behavior ...

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