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Skinner, Rewards, and Gambling

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Without a consistent reward, behavior usually ceases. Given the fact that most slot machine players almost never win, why do they still continue to play? Is your answer consistent with a Skinner's views? Why or why not?

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Skinner views of rewards and punishments.

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Operant Conditioning was the focus of B. F. Skinner's research. During the process of operant conditioning, the organism is "operating" on the environment, doing its natural day to day routine. During this operating process, the stimulus is introduced to the organism. The stimulus is referred to as a reinforcing stimulus (or a ...

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  • MBA/HCM, Phoenix University
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