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measuring attitudes to predict specific behaviors

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What problems might be involved in attempting to utilize attitude measures to predict specific behavior?

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measuring attitudes to predict specific behaviors

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What problems might be involved in attempting to utilize attitude measures to predict specific behavior?

Following factors can prove to be obstacles in measuring attitudes to predict specific behaviors.

1. Problems in attempting to utilize attitude measures include:
2. Confounding factors which might be influencing the attitudes, rather than the target variables
3. Lack of language comprehension by survey takers about their attitudes
4. Ambiguous questions
5. Response effect or survey taker's biases
6. Cultural differences
7. Specific ...

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