What constitutes 'ethical issues' in business statistics? How can personal values be applied to these issues?
There seem to be various ethical issues that pertain to business statistics. Here are some of the more commonly found issues.
?Sound methods - in other words making sure that the system, formula or questionnaire you are using to gather the data is reliable, up-to-date, un-biased and error-free. Just this first area is a difficult one for businesses. It is probably fair to say that prior to gathering any statistics most businesses have an agenda or end goal in mind. Therefore the temptation to "doctor" the survey so that it spits out the desired statistics is very great.
?Protecting the privacy of those from whom statistics are gathered - Another huge temptation is to analyze those surveyed or polled and then creating marketing strategies based on those groups of individuals. This is especially unethical when confidentiality has been guaranteed or when the expressed purpose of the survey is not the actual way in which the statistics are ...
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