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Match the Scenario

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Match each scenario with the theory it demonstrates.
Attachment Theory
Modeling Theory
Self-Control Theory
Behavior Theory

A. When Tom was growing up; his father often hit his mother after losing his temper during arguments. After he married, Tom hit his wife whenever he got into an argument with her and lost his temper.

B. Susan's mother gives her $5 for every A grade that she receives on her report card. Susan works very hard at school in order to get as many A's as possible.

C. Paula has always been rather wild. Her favorite pastimes involve extreme sports such as skydiving and bungee jumping. She regularly engages in risky sex and often indulges in illegal drugs.

D. George's mother was an alcoholic who basically ignored George during his infancy and early childhood. George's father was a truck driver who was rarely home. When George was a teen, he joined a violent local gang.

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A. When Tom was growing up; his father often hit his mother after losing his temper during arguments. After he married, Tom hit his wife whenever he got into an argument with her and lost his temper. <-- This is an example of Modeling Theory. As we see in this example, Tom's father engaged in domestic violence with his wife. When Tom grew up, he modeled the same behavior by hitting his wife as a result of losing his temper. He has modeled his father's violent behavior.

B. Susan's mother gives her $5 for every A grade that she receives on her ...

Solution Summary

This solution pairs the correct scenario with the correct theory.

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Pricing Strategies for Marketer Scenarios: 5 matching of terms questions

Mix and match the description of the pricing strategy with the marketer scenario provided. Matching:

1: Jim's Auto Repair has been in business for 35 years. Known for his "no nonsense" approach and honest recommendations, he has developed a loyal following of customers who KNOW that when Jim says "you need a new alternator," the recommendation is solid and the price is reasonable for the attention and service provided

2: Sam does landscaping. He does great work and is well-known within the Town of Elmville for quality landscaping. When he determines his overall costs, he adds 35 percent to those costs to determine what he will charge the customer.

3: William's Hardware Store is THE place to go for expert opinion on anything relative to home repairs, etc. Because no other hardware store is within six miles, they can charge a higher price for their products. When they occassionally have a sale on a product, the price is below that of even the big retailers, e.g., a Wal-Mart.

4: Were Microsoft to announce a new absolutely hack-proof operating system called SECURE, it would charge a premium price, as it has no competition.

5: Sony has just introduced the first wristwatch that is also a cell phone. Sleek and attractive, it also contains a stylus that allows you to send email. To gain market share quickly, Sony decides to price this product to be very attractive to its target market.

Perceived Value Pricing
High-Low Pricing
Markup Pricing
Market Skimming Pricing
Marketing Penetration Pricing

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