Vaccine and marketing
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What new vaccines have been introduced and how they are marketed?
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Solution Summary
There are many new vaccines that have become available over the past few decades. The availability of these new vaccines come at a time when there are emergent diseases in the world. Not surprisingly, these new vaccines that have been introduced are among the top product sales in 2010.
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What new vaccines have been introduced and how are they marketed and distributed?
There are many new vaccines that have become available over the past few decades. The availability of these new vaccines come at a time when there are emergent diseases in the world. Not surprisingly, these new vaccines that have been introduced are among the top product sales in 2010. These block-buster vaccines are Prevnar-13 from Pfizer, which fight pnenumococcal infection. It has an annual sale of $2.4 billion. Another vaccines is Proquad ( Merck/Sanofi-Aventis) that fight measles-mumps-rubella and varicella combination vaccine( MMR-V). It has an annual sale of $1.4 billion. The vaccine Gardasil (Merck) fight human papillomavirus (HPV) ...
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