Purchase Solution

Rebuilding Corporate Image

Not what you're looking for?

Ask Custom Question

You have recently been promoted to the position of Communications Director for XYZ Corporation. A recent explosion in one of your plants has left XYZ in turmoil. As a leader, your task is to develop and present to your management, an external relations strategy for rebuilding XYZ Corporation's corporate image. Include how you will address the needs of the stakeholders, as well as how you will address the news media as you lead the recovery from this crisis.

In addition to outlining your strategy, your presentation should include a discussion addressing why/how you feel that your strategy will accomplish the goal of rebuilding the corporate image.

Purchase this Solution

Solution Summary

The external relations strategies for rebuilding XYZ are determined.

Solution Preview

See attached. This should get you started. I hope it helps. Thanks for thinking of me and let me know if you need help in the future.

HERE IS WHAT YOUR STRATEGY SHOULD LOOK LIKE (Note that you should include items which you have learned from the course)
Presentation to Management
I. Addressing the media
a. Provide accurate information to the media
1. Contact all media—TV, newspapers, internet sources
b. First discuss the human element
1. How many people were injured
2. What the company will do to make sure families have all the information
3. Make sure the media understands the company will do everything in its power to help those who have been injured
4. Discuss the possibilities for why ...

Purchase this Solution

Free BrainMass Quizzes
What a Good Paper Must Possess

This quiz will serve as a tool to help students learn about the mechanics for writing a good paper.

How well do you know the plot of Pride and Prejudice?

This is a basic multiple-choice quiz. You will be given four choices for each question.

How to use Homonyms

Homonyms are words that sound the same, but have different meanings. See if you can tell which word goes with each sentence.

MLA Quiz Part II

This quiz provides additional support for students in their second or third year of college who need to proficiency in MLA formatting for writing courses.

Jonathan Swift's A Modest Proposal

This quiz was written to test your understanding of Jonathan Swift’s essay, A Modest Proposal.