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    Rebuilding a Tarnished Image

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    What public relations approach should a company use to respond to problems resulting from product recalls, product failures, product safety and liability, and so forth? What can be done to mitigate the effect of negative publicity? Provide at least one real-world example.

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    Solution Preview

    The product could be temporarily taken off the shelves until the situation is fixed (like what the makers of Tylenol ...

    Solution Summary

    An expert briefly provides answers to and at least one example of what a company can do after product recalls, product liability issues as well as issues with the safety of the product.