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Patty Hearst

This posting examines how and why the SLA selected Patty Hearst. It also looks at the cognitive schemata within this case.

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Ms. Hearst was targeted due to her status as the granddaughter of publishing baron, William Randolph Hearst. Hearst was used as a pawn in order to extort six million dollars in food for the poor from her wealthy family. She also held persuasive appeal due to her elevated "audience appeal." Her kidnapping engaged and informed the American (and the world media and public) about the SLA cause.

Several persuasion theories were applied by the SLA toward Patty Hearst. The SLA, like other cult groups, applied a variety of persuasive theories into their plot with Hearst. Several of these strategies include: attribution theory, cognitive dissonance, the need for identity, etc. The SLA utilized devotion, isolation, and charismatic leadership to transform her into a loyal participant. By implementing ...

Solution Summary

This posting examines how and why the SLA selected Patty Hearst. It also looks at the cognitive schemata within this case. Finally, it shows persuasion theories applied by the SLA of Patty Hearst.

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