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    Elaboration-Likelihood Model and Social Judgment Theory

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    Which of the two theories, Elaboration-Likelihood Model and Social Judgment Theory, do you think is the most helpful in developing a speech?

    © BrainMass Inc. brainmass.com October 10, 2019, 5:22 am ad1c9bdddf
    https://brainmass.com/english-language-and-literature/language/elaboration-likelihood-model-social-judgment-theory-502989

    Solution Preview

    Social Judgment Theory is the most helpful in developing a speech in that this theory explains the role of perception in persuasion. This is highly important because it allows the speech writer to understand how to best persuade an audience that has varying different points of view.

    Essentially, Social Judgment Theory encompasses the idea that two or more ...

    Solution Summary

    The expert determines which of the two theories, elaborations-likelihood model and social judgement theory, do they think is the most helpful in developing a speech.

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