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Describing Instructional Design

How would you describe the field of instructional design to a friend who is not an instructional designer?

Give an example of an instructional experience in which one participated as a learner (work or school). Just based on one's gut feeling, do you think the instruction was well designed, or not, and why? Was there anything about the design of the instruction that you feel would have been more effective?

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Instructional design is the creation of an instructional learning experience which helps students to learn more efficiently and provides an effective teaching method. In the process of designing an educational learning experience, the author will study the learner's needs, define the goals for the course, and provide instruction to guide the student through the course. The course should therefore analyze, design, develop, implement, and ...

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This solution discusses how to describe instructional design.