This Web Trip brings you to the website of MarketResearch.com, a directory of research reports available for purchase.
Go to http://www.marketresearch.com and review the list of market research reports.
1) Imagine that you are the product manager for a new baby product that you are proposing being sold in global product. From the MarketResearch.com website, select two reports that you would like to purchase. Your assignment is to create a memo to the VP of Marketing justifying the expenditure. Explain why these reports will help you to determine if it is more feasible to compete in global markets or collaborate with firms that already are in those markets
This guide offers a clear review of the list of market research reports.