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    Rational Economic Decisions in Changes

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    Rational economic decision makers will make a change only if:

    the change is free of risk.
    there are no costs involved.
    their expectations are correct.
    there is no uncertainty about the results of the change.
    the expected marginal benefit exceeds expected marginal cost.

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    https://brainmass.com/economics/uncertainty/rational-economic-decisions-changes-345895

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