Please share your thoughts on the Monsanto (you could refer to the specific questions as stated in the case). It would help if you were to update the case with more current information on Monsanto (for example, by going to finance.yahoo.com).
Please see attachment of case study and answer questions including the one above.© BrainMass Inc. brainmass.com July 16, 2018, 4:55 am ad1c9bdddf
Answer a: Cutting the price was a good idea because the patent on the product was soon expiring. If Monsanto does not cut prices, then competition will enter the market and underprice Monsanto. Since the product is pretty much a commodity, there is no incentive for customers to stay with Monsanto. They will just go with the lowest price ...
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