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On the night before the firm announces the expansion plan at a press conference, you are sitting in your home office reflecting on what you have learned about the process over the last several weeks. Articulate how macro- and microeconomics come into play in the context of firm decision-making in a global business.

Some questions to answer might be "how does the economy in the US and other regions affect CPI's business?" remember, CPI is discussing plans for expansion. Go through the previous assignments and discuss the various economic concepts you have learned about.

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The response addresses the queries posted in 500 words with references

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The response addresses the queries posted in 500 words with references

// The following paper deals with the aspects of what role does micro and macro economics play in decision making of a company named, Consumer Products Inc. (CPI). Few questions pertaining to the managerial economics would also be solved.//

Consumer Products Inc. (CPI) is a U.S. regional consumer products corporation located in Phoenix, Arizona. The company produces and distributes a small line of consumer products to retailers in major western cities including Los Angeles, San Francisco, Seattle, Portland, and Phoenix. The company has an excellent reputation as a good corporate citizen and producer of some of the highest quality products in the business.

// After the brief introduction about the company, the role of micro and macro economics in decision making would be conducted and an attempt would be made in explaining the effect on global business.//

As we know that both microeconomics and macroeconomics are two main branches of economics. Microeconomics is the branch which centers on how ...

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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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