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What is 'market window' and why is it so important for products to reach the market early in the window?

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What is 'market window' and why is it so important for products to reach the market early in the window?
The market window is a government owned institution that claims to operate on a commercial basis for the purpose of export promotion. These windows provide finances for export that at attractive terms. It is important for products to reach the market early in the window for several ...

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