Explore BrainMass

Automotive Industry History and SWOTT Analysis

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Brief history of the automotive industry, an automotive industry overview, and a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis of the automotive industry.

© BrainMass Inc. brainmass.com October 16, 2018, 8:34 pm ad1c9bdddf

Solution Preview

In 1859, Jean-Joseph-Etienne Lenoir built the first commercially successful internal-combustion engine. In 1876, Nikolaus August Otto improved on the engine and the Otto engine became a model of the internal-combustion engines we use in most cars today. Two better know names, Gottlieb Daimler and Karl Benz, attached motors to automobiles and tricycles, building the first cars in 1885 and 1886. Then an American lawyer, George Baldwin, redesigned the engine so it could power a light road vehicle. He then received royalties for almost all cars made in the U.S.

Ford then forwarded the idea that anyone could own the car and mass produced the automobile. Mass production also lowered cost and the Ford Model T was pretty much the only car sold in the U.S. for almost two decades. General Motors Corporation, Chevrolet and Chrysler also joined in making automobiles with Ford.

By 1916, U.S. auto production reached one million, something not reached by any other country until England forty years later. General Motors was the first to institute different models and lines every year in order to compete with Ford. In 1924, GM had 19 percent of ...

Similar Posting

Automotive industry, SWOTT etc

Working on body of report (AUTOMOTIVE INDUSTRY) need introduction and conclusion relating to below requirements or any other assist on body, but intro and conclusion are most important.

a. Prepare a 1,400-1,750-word paper based on your (instructor-approved) selected industry or firm. Include in your paper a brief history of the industry (or firm), an industry (or firm) overview, and a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis of the industry (or firm). Define and address the impact of the following required economic elements:
1) Real GDP
2) Unemployment rate
3) Inflation rate as measured by the Consumer Price Index (CPI)
b. Also, include three additional economic indicators applicable to your industry (or firm), from the following list:
1) Interest rate (for example: mortgage rate, prime interest rate, fed funds rate, discount rate, three month treasury bill, 10 year treasury bond)
2) Housing starts
3) Auto sales
4) Foreign exchange rate
5) Producer Price Index (PPI)
6) Oil and fuel prices
c. In your paper, be sure to identify your sources of where you found both historical and forecast economic data for each of your six economic indicators.

View Full Posting Details